Language is extremely powerful

Language is extremely powerful

Language is extremely powerful

I have always appreciated this quote:

“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.”

With that end mind I have developed the Power of Language suggestions for accounting firms:

Do Not Use                                  Use Instead

  • Practice Model                          Business Model
  • Hours                                            Outcomes
  • Quotes                                          Proposal
  • Fee                                                 Price
  • Cost                                               Investment
  • Staff                                               Team
  • Tax Season                                 Client Development Season
  • Busy Season                               Marketing Season
  • Practice Management            Firm Management
  • Practice Development           Firm Development
  • Fixed Pricing                             Upfront Pricing
  • Time                                              Value
  • Discount                                      Incentive
  • Owner                                           Managing Partner
  • Accountant                                CPA
  • Generalist                                   Expert
  • Quantity                                      Quality
  • Revenue                                      Profit
  • Non Billable Hours                 Future Profits
  • Time & Billing                           Projects and Pricing
  • Continuing Education           Learning Development
  • Supervisor                                 Teacher/Coach

 

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